Ian Xiang

The £50,000 Experiment: Testing CAAP on a New Cultural IP

Immersia: The Future of Cultural Experience Is XR

The Project That Failed: What I Learned From Our £400,000 Loss

Inside Lightopia: How We Built a Multi-City Festival from Scratch

The West’s Cultural Export Playbook: How Hollywood Conquered the World

Japan’s Soft Power: Why It Works (And Why China Struggles)

What China Can Learn From Korea’s Cultural Export Machine

CAAP Step 4: The Localization Paradox

CAAP Step 3: Choosing the Right Format for Your Cultural IP

CAAP Step 2: Mapping Your Audience’s Emotional Journey