Selected Work
Cultural Products Built at Scale
Two major ventures proving that Chinese cultural experiences can succeed commercially in global markets.
Light Festival · UK & Europe · 2016–2023
Lightopia Festival
Traditional Chinese lantern craft reimagined as an international immersive festival — combining artisan craftsmanship with interactive technology, storytelling, and spectacle.
Starting from a single event in 2016, Lightopia expanded to become one of the most significant Chinese cultural exports in the UK. The festival combined traditional lantern artisans with modern interactive design, immersive lighting, and family-oriented storytelling.
The project demonstrated what CAAP™ would later formalise: that authentic cultural ideas, when wrapped in the right format and commercial structure, can compete in international markets on their own terms.
Blue Peter
The Guardian
Time Out London
Immersia XR
A new category of immersive entertainment: audiences walk inside stories, wearing XR headsets, moving through physical and digital environments simultaneously.
Immersia is positioned as Story-Led XR — not technology-led. The technology serves the narrative, not the other way around. This distinction is critical to the format’s success with mainstream audiences unfamiliar with VR.
Current experiences include Alice in Wonderland, 20,000 Leagues Under the Sea, and Moon Landing. Each experience runs 45–60 minutes and accommodates groups moving through designed physical spaces while the XR layer adds additional narrative and visual depth.
Immersia represents the practical application of CAAP™ in its most advanced form: classical cultural IP, wrapped in a new format, structured for commercial operation.
20,000 Leagues Under the Sea
Moon Landing
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