Ian Xiang

Entrepreneurship

The £50,000 Experiment: Testing CAAP on a New Cultural IP

Entrepreneurship

Immersia: The Future of Cultural Experience Is XR

Entrepreneurship

The Project That Failed: What I Learned From Our £400,000 Loss

Entrepreneurship

Inside Lightopia: How We Built a Multi-City Festival from Scratch

Entrepreneurship

The West’s Cultural Export Playbook: How Hollywood Conquered the World

Entrepreneurship

Japan’s Soft Power: Why It Works (And Why China Struggles)

Entrepreneurship

What China Can Learn From Korea’s Cultural Export Machine

Entrepreneurship

CAAP Step 4: The Localization Paradox

Entrepreneurship

CAAP Step 3: Choosing the Right Format for Your Cultural IP

Entrepreneurship

CAAP Step 2: Mapping Your Audience’s Emotional Journey