Ian Xiang

CAAP Step 1: Finding Your Cultural Core

Why I Walked Away From a £2 Million Deal

From Media Producer to Cultural Architect: My Accidental Career

The Day I Realized Cultural Export Wasn’t About Culture

Industry Insight

Why Cultural Projects Fail — And the Failures That Are Actually Preventable

Global Comparison

Why Korean Cultural Export Outperforms China’s

What Cultural Productisation Actually Means (And How to Do It)

How to Take Chinese Cultural IP to International Markets

What I Learned the Day My Company Went Into Administration

CAAP: The Six-Step System for Turning Culture Into a Product