PROJECTS
Projects built for real audiences.
For thirteen years, Ian Xiang has created, produced and operated cultural and immersive experiences in the UK and Europe—from the first commercial model and venue partnership to production, ticketing, marketing and live operations.
SELECTED WORK
Lightopia Festival, Dino Kingdom and Immersia XR.
Created and led by Ian Xiang: 32 major events across 15 cities, 964 exhibition nights and 2.65M+ paying visitors.
Lightopia Festival
Founded and personally led by Ian Xiang, Lightopia transformed Chinese lantern craft into a large-scale international immersive light festival. Projects ran at venues including Alton Towers, Heaton Park, Crystal Palace Park and Chiswick House, and won the Eventex Grand Prix in 2021 and 2022.
Immersia XR
Founded by Ian Xiang, Immersia XR is a story-led, location-based XR format. Manchester and London pop-up runs in 2025 reached approximately 18,000 visitors across three stories.
Dino Kingdom
Created and led by Ian Xiang with the Lightopia team, Dino Kingdom launched at Manchester’s Wythenshawe Park in 2021 before a Nottingham edition. The outdoor ticketed experience combined more than 100 moving creatures, over 70 life-sized dinosaurs, 3D projection and AR interaction.