Founder Notes
From VR Pods to Virtual Palaces: My Journey Through the Evolving Scale of LBE XR
Remember those clunky VR pods? My recent trip to China completely redefined my…
Founder Notes
From Exploring Worlds to Becoming the Hero.
Why Story-Led XR Feels Fundamentally Different?
Founder Notes
From Watching Stories to Walking Through Them
What I’ve learned running Immersia XR is that the next shift in storytelling isn’t about…
Founder Notes
Why XR Walking Theatre Is More Social Than Cinema?
Cinema taught us to sit still and stay quiet. XR Walking Theatre does the opposite.
Founder Notes
Why I’m Done Waiting to Talk About My AI Stack
I went to an AI agents event in London this week. Hundreds of people in the room. And I…
Founder Notes
Why I Do This: The Mission Behind CAAP
CAAP isn't just a methodology. It's a mission to change how the world experiences Chinese…
Founder Notes
The £50,000 Experiment: Testing CAAP on a New Cultural IP
We took an unknown Chinese craft tradition and applied CAAP from scratch. Here's what…
Founder Notes
The Project That Failed: What I Learned From Our £400,000 Loss
Not every project succeeds. This one cost us £400,000 and nearly the company. But it…
Founder Notes
Inside Lightopia: How We Built a Multi-City Festival from Scratch
From one venue to 15 cities. From 80,000 visitors to 2.65 million. The inside story of…
Founder Notes
Why I Walked Away From a £2 Million Deal
Sometimes the right answer is 'no.' Even when the money is life-changing.