Founder Notes
Why I’m Done Waiting to Talk About My AI Stack
I went to an AI agents event in London this week. Hundreds of people in the room. And I…
Founder Notes
Why I Do This: The Mission Behind CAAP
CAAP isn't just a methodology. It's a mission to change how the world experiences Chinese…
Founder Notes
The £50,000 Experiment: Testing CAAP on a New Cultural IP
We took an unknown Chinese craft tradition and applied CAAP from scratch. Here's what…
Founder Notes
The Project That Failed: What I Learned From Our £400,000 Loss
Not every project succeeds. This one cost us £400,000 and nearly the company. But it…
Founder Notes
Inside Lightopia: How We Built a Multi-City Festival from Scratch
From one venue to 15 cities. From 80,000 visitors to 2.65 million. The inside story of…
Founder Notes
Why I Walked Away From a £2 Million Deal
Sometimes the right answer is 'no.' Even when the money is life-changing.
Founder Notes
From Media Producer to Cultural Architect: My Accidental Career
I never planned to become a cultural strategist. I planned to tell stories. Turns out…
Founder Notes
The Day I Realized Cultural Export Wasn’t About Culture
It took 100 rejected pitches to understand what British audiences actually wanted from…
Founder Notes
Why Cultural Projects Fail — And the Failures That Are Actually Preventable
Most cultural project failures aren't mysterious. They follow predictable patterns…
Founder Notes
What I Learned the Day My Company Went Into Administration
The hardest day of my professional life taught me something I couldn't have learned any…