CAAP
Culture As A Product.
CAAP is XiangVision’s framework for turning cultural material into product formats that global audiences can understand, experience and buy.
THE SYSTEM
Culture, emotion, format, story, interaction and price.
The framework is not about diluting culture. It is about giving culture the product structure, audience journey and commercial architecture required to travel across markets.
Cultural core
Identify the authentic source that gives the project depth.
Experience format
Choose the medium that can carry the idea into a real audience behaviour.
Commercial logic
Shape pricing, venue fit, operating model and partnership value from the start.