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China’s immersive entertainment market is moving faster than many people outside China realise.
China Immersive Watch

China’s immersive entertainment market is moving faster than many people outside China realise.

China’s immersive entertainment market is moving faster than many people outside China…

Major film IPs are entering VR large-space entertainment.
China Immersive Watch

Major film IPs are entering VR large-space entertainment.

Major film IPs are entering VR large-space entertainment. This is one of the biggest…

A 440 billion RMB district is putting XR, VR and AI at the centre of cultural tourism.
China Immersive Watch

A 440 billion RMB district is putting XR, VR and AI at the centre of cultural tourism.

A 440 billion RMB district is putting XR, VR and AI at the centre of cultural tourism…

China may be one of the first major film markets to formally regulate VR film as a film category.
China Immersive Watch

China may be one of the first major film markets to formally regulate VR film as a film category.

China may be one of the first major film markets to formally regulate VR film as a film…

China’s LBE large-space immersive market is projected to pass 180 billion RMB in 2026.
China Immersive Watch

China’s LBE large-space immersive market is projected to pass 180 billion RMB in 2026.

China’s LBE large-space immersive market is projected to pass 180 billion RMB in 2026…

China’s scenic sites are being pushed into the VR era.
China Immersive Watch

China’s scenic sites are being pushed into the VR era.

China’s scenic sites are being pushed into the VR era. But the real question is not…

31 Chinese provinces are now talking about XR, VR and AR in a very similar way.
China Immersive Watch

31 Chinese provinces are now talking about XR, VR and AR in a very similar way.

31 Chinese provinces are now talking about XR, VR and AR in a very similar way. That is…

China Immersive Watch

Could this work in the UK, US or Europe?

Could this work in the UK, US or Europe? I recently came across something fascinating in…

China’s VR large-space market may be entering its first real correction.
China Immersive Watch

China’s VR large-space market may be entering its first real correction.

China’s VR large-space market may be entering its first real correction. And that is a…

Xi’an plans to build more than 300 XR cinemas by 2028.
China Immersive Watch

Xi’an plans to build more than 300 XR cinemas by 2028.

Xi’an plans to build more than 300 XR cinemas by 2028. On 12 June, the Xi’an Municipal…

Shanghai is testing something important for the future of LBE large-space.
China Immersive Watch

Shanghai is testing something important for the future of LBE large-space.

Shanghai is testing something important for the future of LBE large-space. Not one…

China’s VR cinema and LBE large-space market saw over 100 million RMB in reported investment activity across April and May.
China Immersive Watch

China’s VR cinema and LBE large-space market saw over 100 million RMB in reported investment activity across April and May.

China’s VR cinema and LBE large-space market saw over 100 million RMB in reported…