Founder Notes
From Media Producer to Cultural Architect: My Accidental Career
I never planned to become a cultural strategist. I planned to tell stories. Turns out…
Founder Notes
The Day I Realized Cultural Export Wasn’t About Culture
It took 100 rejected pitches to understand what British audiences actually wanted from…
Founder Notes
Why Cultural Projects Fail — And the Failures That Are Actually Preventable
Most cultural project failures aren't mysterious. They follow predictable patterns…
Founder Notes
What I Learned the Day My Company Went Into Administration
The hardest day of my professional life taught me something I couldn't have learned any…
Founder Notes
How I Sold Chinese Lanterns to 2.65 Million British People
In 2013, I walked into the 100th venue in London and slid a proposal across the table…