Step inside stories that blur the line between art and reality. A free immersive experience is now open at Now Building in Central London — where Chinese lantern artistry meets cutting-edge XR technology.
This is what cultural commercialisation looks like in practice: authentic heritage, emotional storytelling, and experiences that travel across borders.
📍 Location: Now Building, Central London
🎭 Entry: Free
✨ Experience: Lantern art + XR immersion
If you’re building something in the culture, events, or experiential space — let’s talk about how to take it global.