Tag: Cultural Export

CAAP Method

Why Korean Cultural Export Outperforms China’s

South Korea's cultural economy is running laps around China's internationally. The gap…

CAAP Method

The Three Traps That Kill Most Chinese Cultural Export Projects

Most Chinese cultural export projects fail in the same places — not because the work…

Founder Notes

How I Sold Chinese Lanterns to 2.65 Million British People

In 2013, I walked into the 100th venue in London and slid a proposal across the table…