Founder Notes
The Project That Failed: What I Learned From Our £400,000 Loss
Not every project succeeds. This one cost us £400,000 and nearly the company. But it…
Founder Notes
Inside Lightopia: How We Built a Multi-City Festival from Scratch
From one venue to 15 cities. From 80,000 visitors to 2.65 million. The inside story of…
CAAP Method
The West’s Cultural Export Playbook: How Hollywood Conquered the World
Hollywood didn't become global by accident. It was a deliberate, century-long strategy…
CAAP Method
Japan’s Soft Power: Why It Works (And Why China Struggles)
Anime, manga, and Studio Ghibli conquered the world without government help. The secret?…
CAAP Method
What China Can Learn From Korea’s Cultural Export Machine
K-pop and K-dramas didn't happen by accident. They were engineered. Here's the blueprint.
CAAP Method
CAAP Step 4: The Localization Paradox
Adapt too much, and you lose authenticity. Adapt too little, and you lose your audience…
CAAP Method
CAAP Step 3: Choosing the Right Format for Your Cultural IP
The same cultural content can be a festival, an exhibition, a digital experience, or a…
CAAP Method
CAAP Step 2: Mapping Your Audience’s Emotional Journey
Cultural export fails when we assume our audience cares about what we care about. They…
CAAP Method
CAAP Step 1: Finding Your Cultural Core
Before you can export culture, you need to know what you're actually exporting. Most…
Founder Notes
Why I Walked Away From a £2 Million Deal
Sometimes the right answer is 'no.' Even when the money is life-changing.