Founder Notes
From Media Producer to Cultural Architect: My Accidental Career
I never planned to become a cultural strategist. I planned to tell stories. Turns out…
Founder Notes
The Day I Realized Cultural Export Wasn’t About Culture
It took 100 rejected pitches to understand what British audiences actually wanted from…
Founder Notes
Why Cultural Projects Fail — And the Failures That Are Actually Preventable
Most cultural project failures aren't mysterious. They follow predictable patterns…
CAAP Method
Why Korean Cultural Export Outperforms China’s
South Korea's cultural economy is running laps around China's internationally. The gap…
CAAP Method
What Cultural Productisation Actually Means (And How to Do It)
'Productisation' gets used constantly in cultural sectors — and almost always…
CAAP Method
How to Take Chinese Cultural IP to International Markets
A practical guide to the strategic, commercial, and operational realities of…
Founder Notes
What I Learned the Day My Company Went Into Administration
The hardest day of my professional life taught me something I couldn't have learned any…
CAAP Method
CAAP: The Six-Step System for Turning Culture Into a Product
Culture As A Product — the framework I built after a decade of taking Chinese cultural…
CAAP Method
The Three Traps That Kill Most Chinese Cultural Export Projects
Most Chinese cultural export projects fail in the same places — not because the work…
Founder Notes
How I Sold Chinese Lanterns to 2.65 Million British People
In 2013, I walked into the 100th venue in London and slid a proposal across the table…