China Immersive Watch
Shanghai is testing something important for the future of LBE large-space.
Shanghai is testing something important for the future of LBE large-space. Not one…
China Immersive Watch
China’s VR cinema and LBE large-space market saw over 100 million RMB in reported investment activity across April and May.
China’s VR cinema and LBE large-space market saw over 100 million RMB in reported…
Founder Notes
Why I Do This: The Mission Behind CAAP
CAAP isn't just a methodology. It's a mission to change how the world experiences Chinese…
China Immersive Watch
Web3 and Cultural IP: Hype or Revolution?
NFTs, DAOs, and blockchain promise to transform how cultural IP is owned, distributed…
China Immersive Watch
The Next Decade of Cultural Export: 5 Predictions
Where is cultural export heading? Based on current trends, here are five predictions for…
China Immersive Watch
Cultural IP in the Age of AI: Threat or Opportunity?
AI can generate Chinese paintings, write Tang poetry, and compose guzheng music. What…
CAAP Method
The Business of Culture: Why Artistic Excellence Isn’t Enough
Great art fails commercially every day. The missing ingredient isn't talent—it's product…
CAAP Method
The Cultural Export Crisis: Why China Keeps Failing at Soft Power
China spends billions on cultural diplomacy. The results are underwhelming. Here's…
Founder Notes
The £50,000 Experiment: Testing CAAP on a New Cultural IP
We took an unknown Chinese craft tradition and applied CAAP from scratch. Here's what…
China Immersive Watch
Immersia: The Future of Cultural Experience Is XR
Walking through history. Literally. How we're using extended reality to create cultural…