Founder Notes
From VR Pods to Virtual Palaces: My Journey Through the Evolving Scale of LBE XR
Remember those clunky VR pods? My recent trip to China completely redefined my…
Founder Notes
From Exploring Worlds to Becoming the Hero.
Why Story-Led XR Feels Fundamentally Different?
Founder Notes
From Watching Stories to Walking Through Them
What I’ve learned running Immersia XR is that the next shift in storytelling isn’t about…
Founder Notes
Why XR Walking Theatre Is More Social Than Cinema?
Cinema taught us to sit still and stay quiet. XR Walking Theatre does the opposite.
China Immersive Watch
China’s immersive entertainment market is moving faster than many people outside China realise.
China’s immersive entertainment market is moving faster than many people outside China…
China Immersive Watch
Major film IPs are entering VR large-space entertainment.
Major film IPs are entering VR large-space entertainment. This is one of the biggest…
China Immersive Watch
A 440 billion RMB district is putting XR, VR and AI at the centre of cultural tourism.
A 440 billion RMB district is putting XR, VR and AI at the centre of cultural tourism…
China Immersive Watch
China may be one of the first major film markets to formally regulate VR film as a film category.
China may be one of the first major film markets to formally regulate VR film as a film…
China Immersive Watch
China’s LBE large-space immersive market is projected to pass 180 billion RMB in 2026.
China’s LBE large-space immersive market is projected to pass 180 billion RMB in 2026…
China Immersive Watch
China’s scenic sites are being pushed into the VR era.
China’s scenic sites are being pushed into the VR era. But the real question is not…
China Immersive Watch
31 Chinese provinces are now talking about XR, VR and AR in a very similar way.
31 Chinese provinces are now talking about XR, VR and AR in a very similar way. That is…
China Immersive Watch
Could this work in the UK, US or Europe?
Could this work in the UK, US or Europe? I recently came across something fascinating in…